The healthcare and beauty industry plays an important part in the economy. Healthcare serves an important role for the wellbeing of its citizens and its partners, and within the industry, beauty and skincare stand out. Skincare, as a market segment, is growing faster than any other part of the beauty industry. Sales of skincare products grew by 13% last year in the United States and Canada, while makeup grew by only 1% in the same period. Online beauty retailers grew 24% in that time, with skincare leading the way.
At AloHealthcare, the plan is to have a blog educating customers on various health problems and issues in everyday life. It will be more focused on young working women who take pride in looking after themselves and their well-being. Alohealthcare.com would concentrate on the marketing of beauty and skincare products that are environmentally friendly and aesthetically safe.
Consumers are more health and wellness-conscious than ever before. Women like to feel empowered, and this growing sense of empowerment and confidence in skincare, and the convergence of beauty and wellness could be driving demand for skincare and cosmetics. Alohealthcare.com will be the ideal place to find inspiration when you’re tired of your old makeup routine and looking to kick-start a transformation.
Skincare’s growth is attributable to the unique position it occupies amongst a variety of trends: Growing desire for health-promoting and self-care products, increasing interest in the power of regimens and routines, the ability of social media to more rapidly empower and inform consumers, and uniquely, the ability of new technology to simplify the unusually complex choices consumers have when they interact with skincare brands.
Regimens, Routines and Retention
This more wellness, mindfulness-oriented consumer is one that is also more likely to seek out and adhere to daily routines that they can trust and rely on. In this context, skincare routines not only become an important ritual, but also something that drives higher retention and lifetime value for brands. Skincare has rocketed ahead of the global cosmetics market in recent years, encompassing categories like face and body care, cleansers, and sun protection. Alohealthcare is determined to promote skincare products driven by ancillary product categories used in multistep skincare routines, such as serums, treatments, and masks. That speaks to not only the overall change in consumer preferences, but how brands are starting to package their skincare offerings.
The emphasis on end-to-end experience offered by DTC companies is not only playing more directly into consumer desire for routine, but also the way in which, and commitment with which they select brands in industries like skincare. At the same time, established companies have rapidly developed their own experiments with DTC approaches, signaling that this trend is only going to accelerate growth across beauty segments going forward.
The Power of Social Connection using Technology
Social media isn’t necessarily enough. More skincare brands and retailers like Sephora and Kiehl’s, are deploying solutions like virtual advisors to speak directly to consumers in real-time, reveal their needs and concerns, recommend products and guide them through the sales process. Skincare brands are growing because of the availability of information online, but consumers are also more confused by-product claims than ever before. They will actively avoid in-store associates while actually continuing to do research about products online. Technology is allowing brands to overcome barriers to growth like this. It is also accelerating the growth of the beauty industry.
L’Oréal CEO Jean-Paul Agon has been a compelling advocate of the importance of digital solutions for beauty consumers. “The market is accelerating, thanks to digitalization as beauty and digital are really a perfect match… It has never been easier to discover beauty, share it, and shop it.” He further adds “Digital is also strengthening our power to connect with consumers… and beyond digital, new technologies around data and Artificial Intelligence are opening new horizons.”